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\nThis matte article about the Tips From Former Smokers\u00ae campaign is ready for use. It is available for journalists, bloggers, other members of the media, and organizations\u2019 newsletters.
\nThe Centers for Disease Control and Prevention\u2019s (CDC) Tips From Former Smokers\u00ae (Tips\u00ae) campaign returns with new hard-hitting ads. The campaign features real people impacted by the health effects of smoking and secondhand smoke exposure. The\u202fTips campaign also tells the stories of family members who take care of a loved one living with a smoking-related disease.
\nMany of this year\u2019s new ads include messaging about the harms of smoking menthol cigarettes. Tobacco companies add menthol to commercial tobacco products to make them seem less harsh and more appealing to people who have never used cigarettes. People who smoke menthol cigarettes can be less likely to successfully quit than people who smoke non-menthol cigarettes.
\nTobacco companies aggressively market menthol-flavored tobacco products to different groups of people. This marketing contributes to certain groups being more likely to smoke menthol cigarettes than other groups. Young people, racial and ethnic minority groups, LGBTQ+ people, women, people with a low income, and people with mental health conditions are more likely to smoke menthol cigarettes than other population groups.
\nAmerican Indian and Alaska Native (AI/AN) adults in the United States have a higher prevalence of cigarette smoking than most other racial/ethnic groups in the United States. Although cigarette smoking prevalence in the general population has declined in recent years, prevalence among the AI/AN population remains high. In 2020, 27.1% AI/AN adults in the United States smoked cigarettes, compared with about 12.5% of U.S. adults overall.
\nTammy W., a member of the Little Traverse Bay Bands of Odawa Indians tribe, shares her story in the Tips campaign. Tammy ate healthy, exercised regularly, and ran marathons. She thought that menthol cigarettes were less harmful than non-menthol cigarettes.
\nAt age 44, Tammy learned she had severe heart disease and had to have emergency open-heart surgery.
\nShe quit smoking after her surgery. \u201cOpen-heart surgery and the possibility of dying motivated me,\u201d Tammy said. \u201cLife is a gift. I want to stay here as long as I can.\u201d
\nThe new campaign ads air beginning February 5, 2024 and run through September 22, 2024.
\n\u201cThe Tips ads show the challenges real people face every day as a result of smoking in a way that statistics cannot,\u201d said Deirdre Lawrence Kittner, PhD, MPH, Director of CDC\u2019s Office on Smoking and Health. \u201cWe are grateful to all of the people featured in the Tips campaign for sharing their personal stories about how smoking has negatively impacted their lives. By providing information, resources, and motivation, the Tips campaign has helped save lives.\u201d
\nCDC launched the first federally funded national tobacco education campaign, Tips, in March 2012. From 2012\u20132018, CDC estimates that approximately one million people successfully quit smoking and millions more tried to quit because of the Tips campaign.
\nFor more information about the Tips campaign and resources for quitting smoking, visit CDC.gov/tips. For help quitting, call 1-800-QUIT-NOW (1-800-784-8669).
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\nDownload photos of Tips participants Tammy W. to use with the matte article for American Indians/Alaska Natives. These photos are available for public use. Permission is not required.
\nVisit Campaign Resources for more ready-to-use Tips photos, videos, social media content, and web badges and buttons.
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